At recent Reform UK media events, two very distinctive heads can often be spotted in the forefront: the near-white locks of Danny Kruger and the swept-back blond mane of James Orr.
As well as guiding the political agenda for what could be the UK’s future administration, the pair have something else in common. Each is a deeply committed Christian who found religion in adulthood, and hold strong opinions on social issues such as abortion and the traditional family unit.
Kruger, an MP, who switched allegiance from the Conservatives, and Orr, a Cambridge academic, are members of the advisory board of a conservative policy group called the Alliance for Responsible Citizenship.
A further participant is the financier Paul Marshall, the hedge fund millionaire who controls GB News and the conservative Spectator magazine. Marshall is a practising Christian.
“Religion, specifically evangelical Christianity, has in recent decades been one of the defining elements of US rightwing politics,” with its adherents forming the bedrock of a particular political support.
Parallels do exist. Orr is sufficiently close to the US Vice-President that he has welcomed him at his family home. Orr is also active in the NatCon movement, which has ties to the US religious-populism world.
However, direct parallels quickly break down due to a basic issue of numbers. While surveys indicate that close to a quarter of US adults are evangelical Christians, the proportion for the UK is about a tenth of that at most.
There is another important factor to take into account. While US evangelicals lean firmly to the political right, new polling by the UK’s Evangelical Alliance suggests that the wider picture in Britain is quite different.
A poll of nearly 1,500 evangelicals places Labour in the lead with 26% support. Reform and the Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Further polling reveal support among evangelicals for increased welfare payments, but also significant concern about plans to permit assisted suicide.
“Among evangelicals there can be a gap between personal views, particularly regarding social issues, and how people vote,” said one advocacy head. “As an instance, someone might have a strong opinion on abortion, but they do not view voting as a way to lead to change.”
Evangelism is present in parliament, including cross-party prayer group meetings. But it is a phenomenon present on the political left, with figures like Kruger balanced out by the Lib Dem Tim Farron and the Labour MP Rachael Maskell.
She has been explicit about how her beliefs informs her politics, notably on issues such as economic disadvantage.
“Moral justice was ‘a big part’ of the party's ethos,” she stated. “It stems from our roots, how we think about disparity in society, making sure we have a fair framework.”
There is, however a different and newer side to religion in UK politics, one more closely modelled on American ideas of faith-based nationalism.
Tommy Robinson has started to portray himself as openly a Christian, although much of this is done as a contrast to Islam.
Similarly, Nick Tenconi, who leads the UK outpost of Turning Point, includes social media messaging about the country needing to “re-embrace Christianity” combined with anti-Islam content.
In a dramatic manifestation of this, a linked Christian nationalist group called King’s Army marched in formation through Soho, a location apparently selected as it is the heart of London’s LGBT community.
All this remains, however, fairly niche in UK politics. While critics sometimes depict certain figures as wealthy incubators of US-style evangelism, associates maintain they are simply devout believers who are strongly opposed to any politicisation of faith.
Kruger is not averse to occasional off-piste language, for example using a speech to condemn what he said was a younger generation influenced by a blend of ideologies.
“In the UK you do have a few Christian nationalists, but when it comes to politics it tends to be a sort of longing for a Christian past, linked to our historical character,” said one commentator.
One Christian MP on the right noted that while the issue of assisted dying had helped bring together MPs with faith, any connections beyond that felt restricted.
“I certainly don’t get the sense of much of an organized faith-based lobby,” they said. “In my view, my faith is more a foundation for what I already believe. And here, religion is not particularly a vote winner.”
A seasoned gaming analyst with over a decade of experience in casino strategy and responsible gambling advocacy.